Sarasota Reggae & Food Festival, March 2026 (Paragon Festivals)

Join us for the 2nd annual Sarasota Reggae and Food Festival, March 27-29, 2026 held at the Sarasota Fairgrounds. This vibrant 3-day event blends live reggae music, freshly prepared food, and a boutique-style arts and crafts marketplace. Event hours are Friday: 4 pm to 10 pm (optional for all vendors), Saturday: 11 am to 10 pm (6 pm to 10 pm is optional for all vendors), and Sunday: 11 am to 6 pm.

It's an excellent opportunity to grow your customer base on Florida's southwest coast during high season. Sarasota County draws strong attendance from Lakewood Ranch, Venice, Port Charlotte, Punta Gorda, Fort Myers, and Cape Coral. The application deadline is January 27, 2026, with booth fee payment due February 27, 2026. Application fee is $15.00, single booth fee is $325.00, double booth fee is $650.00, with additional fees for corner spaces ($50) and electricity ($100).

Artists must be present for the entire duration of the festival and may only show work in categories selected by the jury. The event provides overnight security Friday and Saturday evening, easy load-in and load-out, and accepts emerging artists. Sales tax rate for Sarasota is 7%. Booth fees are paid directly to Paragon Festivals, not through the application platform.